Event type
Exhibition and trade fair
On a stand it isn't the build that brings leads. It's whoever speaks to the person walking past.
Headcount rule of thumb
Two at once on a 6-9 sqm stand; one more per additional 15 sqm.
In short
Exhibition stand staff should be planned in daily rotation, because fairs typically open for eight to ten hours and continuous approaching cannot hold its quality that long. As a rule of thumb, a six to nine square metre stand needs two people at once, with one more for every additional fifteen square metres. Lead capture is the critical point: decide in advance what you record and with what, because collecting business cards usually produces something unusable after the fair. On a multi-day fair, the day limits on casual employment also apply.
Who you need, and why
- Stand staff
- Approaching, a short pitch, capturing the lead. The stand's real surface.
- Stand hostess
- Welcoming and orienting, so your specialists are free for the conversation.
- Promoter
- When the goal is stopping the flow, not just receiving it.
- Loaders
- Build and strike. Fairs run strict access windows.
What to decide, and when
4 weeks ahead
Stand size, opening hours, number of days, language needs.
2 weeks ahead
How leads are captured, product material, briefing scheduled.
Build day
Loading crew, to the fair's access schedule.
45 minutes before opening each day
Stock, leaflets, handover of yesterday's learnings.
What usually goes wrong
- One person runs the stand all day, so it's empty at lunch or during a meeting.
- Leads are collected as business cards, and after the fair nobody knows what each card meant.
- Strike isn't planned, though fairs require it in a fixed window.
- No daily handover, so day two repeats day one's mistakes.
The staff we usually supply for this
Where are you organising it?
Information tailored to the city, with local venues.
Exhibition and trade fair
Give us the date and the guest count and you'll have a concrete headcount and price within one working day.
- A real quote within 24 hours
- Replacement guarantee for drop-outs
- No minimum order
- A dedicated coordinator on every booking
Frequently asked questions
How many people per stand?
Two at once on a smaller six to nine square metre stand, so there's rotation and it's never empty. On a larger stand, one more per additional fifteen square metres, plus one to receive if there's a meeting area.
How should we capture leads?
Digitally, with a few predetermined questions, rather than by collecting cards. Tell us in advance what to record and the stand staff will focus on it. People pay attention to what gets counted.
Does the same crew work a multi-day fair?
Usually yes, because by day two they're faster and it shows in lead quality. Beyond five days the casual-employment day limits mean rotating.