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The retail peak isn't December: it starts on Black Friday and runs to New Year, six weeks in all. The most common mistake is planning headcount for the week before Christmas, when the load begins far earlier.
A large share of event staff work alongside university or a full-time job. That isn't a weakness, it's what makes the industry flexible, provided both sides know what to expect.
The same crew performs completely differently at two events, and the difference is usually not the people but what they knew in advance. The brief is the cheapest quality lever a client holds.
For summer festivals the good crews are gone by March. If you're staffing a July event, don't leave it past May: that's the last point where you can cast the team rather than take whoever is free.
Most of an exhibition budget goes on space and build, but the return comes from the number of conversations that happen on the stand. Everything hinges on that, and it's the cheapest line item.
Three things move staffing rates: wage levels and payroll taxes, seasonal demand, and how rare the skills you ask for are. You can't change the first two. You can change the third.
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